Foot Locker became legendary in Europe when it introduced basketball sneakers to the continent, so it's only right that as the NBA descends on London for the annual Global Games, Foot Locker Europe showcases the upcoming releases that are going to make sneakerheads thirsty this summer.
Foot Locker Europe invited us to Shoreditch for its seasonal showcase, #ItStartsHere, which gave us a preview of the sneakers and apparel we can look forward to seeing in stores this season. Talking points included the Nike PG1, Paul George's first signature release, and a plethora of new colourways for the hottest sneaker of the moment, the adidas NMD.
Nike also debuted their new running shoe, the Air Max Flair, which features a completely new upper with asymmetrical lacing above a full-length Air Max unit. They'll release as a Foot Locker Europe exclusive next month.
DJ Semtex was on hand to spin the decks and provide a fitting soundtrack, while NBA legend Ronny Turiaf was in town to talk us through his favourite releases. Crep Protect was also on hand with an incredible 360-degree sneaker selfie booth that saw all in attendance walk away with a GIF of their sneakers.
The #ItStartsHere showcase ended with an incredible after party that saw two of the UK's biggest talents on the mic right now, Dave and AJ Tracey, take to the stage and end the night right.
Check the highlights from #ItStartsHere below.