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It’s been a pretty quick route to the top for Axel Arigato. Since they started making minimalist sneakers two years ago, they’ve built a social media empire, sold to over 100 countries and now, finally, they’re opening a bricks and mortar store in London.
The store is an extension of the ethos at the heart of the Swedish brand. It’s minimal décor and marble pedestals wouldn’t look out of place in an art gallery, while the Japanese magazines and books on show are a nod to one of Axel Arigato’s biggest influences. To mark the launch of their store, and to look back on their crazy past two years, we sat down with the brains behind the brand, Max Svardh, the creative director, and Albin Johansson, the CEO.