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This article was first published on Sole Collector.
Though Stephen Curry hasn't done anything other than be otherworldly great at basketball for the past few seasons, not everyone is a fan of the back-to-back MVP.
Earlier this year, a rapper by the name of Lil' Boom blew up on Soundcloud after uploading his song, "F*ck Steph Curry." The clip, harsh, but admittedly catchy, instantly became a viral hit and a go-to for social media video edits. To date, it has more than 1.5 million plays on Soundcloud alone.
Inspired by Lil' Boom's masterpiece, a sneaker "customizer" recently added some colorful details (and language) to Curry's much talked about "Chef" Under Armour Curry Two Lows. "F*ck Steph Curry" is written all over the white sneakers in marker, resulting in a "What The..." style shoe that's somehow better than the "What The" KD 8.
Despite all of the negative press the low-tops have received lately, Under Armour CEO Kevin Plank says he's happier to see a reaction rather than product apathy. Well, here's another reaction.