The next stop on Jordan Brand's road to establishing a global retail presence is the Middle East. Opening soon is a Jordan store in the Dubai Mall in the United Arab Emirates.
Jordan Brand has been heavily ramping up its brick and mortar stores in the past couple of years by opening doors in locations like Chicago, Toronto, and New York. These spots are usually created in partnership with sneaker retail chain Footaction, although there's no info yet on whether it's involved with the coming Dubai Jordan store.
Nike Middle East announced the store, called DXB23, earlier in June with the below tweet.
City of heights. #DXB23
Reserve your spot for Jordan's Dubai store grand opening here:https://t.co/j1FLbQiTQz pic.twitter.com/lKOS0LUeMg
Based on tweets with the hashtag #DXB23, it appears that there's an invite-only event at the store on June 29. Past tweets from Nike mentioned the store opening in June, but it's unclear if that schedule will hold.
