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Kendrick Lamar has never been one to chase the hype, and in his latest Reebok commercial, he explains why it's important to stay true to yourself.

Laced in a crisp pair of Reebok Classic Leathers, Lamar's spoken word narration is set over a beat that sounds like it could've been a untitled unmastered. outtake. "This is how I express myself, not how I follow other's expectations, but how I stay true," he says in the clip as he walks through a room of distractions. 

Cop the Reebok Classic Leather now for $75 right here. To find out more about Kendrick's Reebok collaboration, read our interviews with Reebok Director of Marketing Damion Presson and Lamar himself.