Ever since Cleveland Cavaliers owner Dan Gilbert invested in StockX (then known as Campless), business has been booming for the self-described "stock market of things." To show their appreciation for Gilbert's leap of faith, the StockX team tapped sneaker customizers El Cappy —a Detroit native—and Cleveland's JBF to collaborate on an insane pair of Nike Air Zoom Generations.
This frankenstein creation is essentially a "What the" colorway of LeBron's first signature sneaker. It's packed with details referencing Gilbert's numerous business ventures like Fathead and Quicken, and represents the connection that StockX has established between Detroit and Cleveland.
Unfortunately, you won't see these pop up on StockX for sale anytime soon—these are strictly a one-of-one custom for the man himself.
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