If you've ever been hit with the dreaded "Not Selected" notification for Nike's The Draw raffles, you'll be able to empathize with this sneakerhead who got expertly trolled by the brand on Twitter.

A user hit up @nikestore saying that he'd never won on The Draw and was seeking something that could wipe away his tears. In normal cases, a tweet like this would either be ignored or lost in a sea of mentions, but this time, Nike decided to play along.

The Shoe Game spotted the hilarious exchange, which you can see down below.