Kobe Bryant didn't just leave a mark on the NBA and the game of basketball—his "Mamba Day" sneakers broke a Nike record.

According to Nike employee Brian Strong, the "Mamba Day" Kobe 11 iD options experienced a 100 percent sell-through, making them the most successful NIKEiD product launch in the brand's history. 

Furthermore, ESPN's Darren Rovell reports that the #MambaDay hashtag was used 2.1 million times on Wednesday, with over half of the tweets coming in between 6 p.m. and midnight PST.