This may the most bizarre case of sneaker-related copyright infringement we've seen yet.
An upstart Chinese brand known as Uncle Martian has blatantly jacked Under Armour's logo, likely looking to capitalize on the success that the Baltimore-based brand has been enjoying lately. As noted by Mashable, Uncle Martian was announced earlier this week, and its official Weibo account—the Chinese equivalent of Twitter—was created today.
Uncle Martian is owned by Tingfei LongSporting Goods Co., whose general manager said he wanted to compete with U.S. brands like Under Armour and New Balance in an interview prior to the copycat brand's launch. That's all good and well, but this was probably the worst way he could've gone about it.
Sole Collector reached out to a rep at Under Armour who issued the following statement: "Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action."
Check out the shameless similarities below.