Thanks to high-profile releases and Christmas shopping, the holidays are always a big time for the sneaker industry, and now we know how the biggest brands did to close out 2015. Investors.com reported that both Nike and Under Armour experienced positive year-over-year growth for the week ending in Dec. 26, 2015, while adidas saw a decline in sales compared to the same time last year.
This comes as a bit of a surprise considering how big of a year adidas had, both popularity and sales-wise. Nike and Under Armour seeing growth is less of a surprise, given that Nike still dominates the market, and Under Armour has had a record-setting year. The exact growth numbers were provided by Dave Weiner via SportScanInfo, which show Nike up 18.6%, Under Armour up 98.9%, and adidas down 7.7% in holiday athletic-footwear sales. Weiner also reports that the Air Jordan VIII "Chrome" and Nike Air Force 1 were two of the top-sellers during this time period. These numbers will certainly add to the recent conversation in the sneaker community surrounding "Facts" vs actual sales numbers.
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