As we continue with @PUMASPORTSTYLE’s #R698London campaign, in which they have teamed up with two of London's most influential photographers, we now turn our attention to the grime scene's 'go to' photographer, Vicky Grout.

In our exclusive video, we find Vicky shooting the R698 Winterized sneaker in East London's Shoreditch. During the video she talks to us about her fascination with her city's unique culture; from the fashion scene to the music it produces, and why there’s no other city like London. She also goes into some detail about her on-the-go, organic methods and how social media platforms like Instagram benefit her and the rest of the photographic community.

For more information on Vicky and the work she does click here for our profile on her and you can follow her photographic journey throughout the city on her Instagram: @vickygrout, or using the hashtag: #R698London and #R698LDN.

The PUMA R698 Winterized Collection is available now to buy online at Size?.