Last night, LeBron James managed to win over even his biggest detractors with a heartwarming gesture following Cleveland's win over the Boston Celtics, but that didn't stop reporters from asking him ridiculous questions during the post-game interview. 

"Under Armour recently released a commercial..." a reporter said, before being cut off by King James.

"Who? Who is that?," James replied. "I don't know what you're talking about. Who? The other guys? Yeah. I don't know who Under Armour is. What are you talking about?"

"I only know Nike. That's it. Lifetime," James said, a reference to his recently-inked deal with the Swoosh.

Ouch. Check out the exchange in the clip above.