After finishing the third quarter with its best sales numbers of the year, the good news keeps rolling in for adidas. According to numerous reports coming out of Germany today, the sportswear giant's 2015 e-commerce sales of €600M ($637M USD) eclipsed its original projection of €500M by €100M.
In comparison to its 2014 numbers, the Three Stripes' e-commerce sales jumped by 40 percent, marking a turnaround that is likely due in large part to its high profile collaborations with names like Kanye West and Pharrell Williams.
It remains to be seen if this improvement will alter the brand's forecast of €2 Billion in online sales by the year 2020, however German Wall Street Journal reporter Ellen Emmerentze says that she does expect an adjustment to be made. Either way, one thing's for sure: adidas is killing it online right now. Stay tuned for the latest developments.