PUMA have just released the winterised collection of the Trinomic R698 (which are available at Size?) and to celebrate the launch, they've teamed up with London-based photographers Vicky Grout and Dean Martindale for the #R698LONDON campaign.
Since its inception the R698 has been a firm favourite amongst the new generation of sneakerheads, most of whom have gone on to be visually creative and digitally savvy. Hence why PUMA have collaborated with Vicky and Dean, two of London’s leading photographers (and straight-to-the-core genuine sneaker and streetwear enthusiasts) for the #R698LONDON movement as they travel across the capital capturing the shoe in the depths of the concrete jungle, which you can see on their Instagram accounts.
But before you start following them on their fantastic journey you should get to know them and read what they're about (for all you know they could be axe-wielding psychopaths — we assure you they're not though!)...
Vicky Grout
Hailing from the South West London, Vicky Grout has been making her way to the top as one of the go-to photographers in London and she's achieved it at a frightening pace. Best known for capturing the ever-flourishing grime scene through her lens, she's worked with the likes of Skepta and Section Boyz and has been there to catch some truly golden moments at Boiler Room. What started out as a simple hobby has turned into her full-blooded profession.
You can follow Vicky's #R698LONDON journey on her Instagram account: @vixkygrout.
Dean Martindale
Dean Martindale originally gained his reputation after working with companies such as online streetwear store END, but this year he took a gamble to pursue his passion for photography. It could've all gone wrong but we're pleased to say that it has definitely paid off. His work has taken him globetrotting across the world and, step-by-step, he's been capturing it all on his camera. Because of his extensive background in fashion and streetwear, he's been at the forefront of the scene, capturing people in their natural element.
Make sure you follow Dean on his #R698LONDON journey via his Instagram account: @deanmartindale
