ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
Last week, we reported that adidas finished the third quarter with its best performance of the year, up 13 percent from last year and 5 percent since last quarter. In turn, the brand predicted further growth in North America — the area where it's struggled most in recent years — and now, according to Forbes, adidas' forecast could be right on the money.
Forbes points to adidas' partnerships with names like Kanye West and Pharrell Williams as catalysts for its North American growth, which have continued to prove lucrative since we first covered the "Kanye Effect" in May. Although sneaker deals with musicians aren't unheard of, few brands have been as forward-thinking and risk-taking with their endorsements as adidas.
"We are making sure the consumer understands that adidas can make them look cool on and off the pitch," adidas CEO Herbert Hainer said.
As customers worldwide queue up for a chance to purchase the third colorway of the wildly successful Yeezy Boost 350 sneaker this weekend, it looks like Hainer's mission statement is well on its way to being realized.