adidas Has Another Sneaker Coming Out In Honor of Jam Master Jay

Adidas has something special in store for the late Jam Master Jay's upcoming birthday.

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Complex Original

Image via Complex Original

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It's been over a decade since Jason William Mizell aka Jam Master Jay's life was taken, but his legacy lives on, and it's bigger than just music. As the DJ of the legendary Run DMC, Jay and co helped pioneer the close relationship between sneakers and hip-hop culture. Their influence was so big that it resulted in an endorsement deal with adidas, and now the Three Stripes have created a special edition Superstar in honor of Jam Master Jay.

This sneaker follows a similar design to the adidas Pro Model that released in the late DJ's honor earlier this year, by using special "Jay" branding on the tongue, heel, and box. Hip-hop artists getting sneaker deals is pretty common these days, and they can thank Jam Master Jay and Run D.M.C. for leading the way.

According to Sole Collector, this sneaker is scheduled to release on Jam Master Jay's birthday, Jan. 21, 2016.

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