Sneakerheads are about to have an innovative new way to shop for their Jordans.

Beginning today, VILLA is launching "The Jordan Experience," an exclusive portal on their website where fans can shop for and learn about the history of Air Jordans and Jordan Brand through an all-new interactive manner. Additionally, VILLA is also allowing the site to serve as a portal for its A’s For J’s academic campaign, which gives kids an incentive to do well in school.

For every A a high school student receives in math, English, and science, they will receive a $25 credit towards the purchase of Jordan Brand merchandise.

For more information and to experience VILLA's exciting new venture first hand, make sure to visit "The Jordan Experience" today.