Anyone who's ever made their own sneakers on NIKEiD can relate to the agonizing waiting period between submitting your design and finally receiving the goods. The delivery time, which is usually around four weeks, is required to create your custom design, but what if Nike found a way to do it even faster?
The latest "Personalized Products" option aims to do just that. The idea here is that the customer chooses from preexisting models and colorways and adds their own custom tag, which can be a name, hashtag, team, etc. In turn, this means that the only step required is the printing of the Personalized iD, a process which Nike says will add just a single day to the delivery time.