The hype around coveted sneaker releases has reached an all-time high over the past few years, with sneaker lovers and resellers fighting against each other to secure a pair (or multiple pairs). When Supreme dropped its collaborative Air Jordan Vs last week, those hoping to cop not only lined up all over the world, but also manned multiple computers hoping to succeed online.
As we previously reported, when Sean Wotherspoon, of the newly opened sneaker store Round Two in Los Angeles, received his white pair in the mail, he did the unthinkable: He dipped them in a bucket of red paint.
When he posted the results online, he received a lot of criticism from sneaker lovers who couldn't understand why he ruined the sneakers. Did he do it for the gram? Did he do it to make a statement against sneaker-hype?
We, of course, had to get to the bottom of it, so we headed over to Round Two to talk to the man himself. Peep the video above for the full interview in which Wotherspoon explains the method behind his madness and the premise behind the newly opened Round Two Hollywood location, which has already made a big name for itself despite only opening its doors last month.