With October being Breast Cancer Awareness Month, many athletes, brands, and sneaker enthusiasts have started doing their part by wearing pink kicks. Shoe customizing is bigger than ever, so naturally we're starting to see some really cool custom pink sneakers emerge. The latest person to turn his sneakers pink is none other than Sean "Diddy" Combs. Not only did he customize some sneakers, he did it to one of the most popular pairs of 2015, the adidas Yeezy Boost 350. He Took to Instagram today to show them off.
This is an admirable gesture by Diddy, who is no stranger to custom Yeezy Boosts, but he's doing a lot just more than rocking pink kicks. In fact, he'll be wearing these to a F Cancer benefit party that he is throwing with Scooter Braun tonight. People in Miami will be able to enter using their purchased "F Cancer" T-shirts, with proceeds going to the organization.
Hats off to Diddy for using his sneakers and popularity to help raise awareness for such an important cause.