Adidas' Boost cushioning system has been one of the most exciting footwear technologies in recent memory. It's transferred from performance sneakers to lifestyle choices such as Kanye West's Yeezy Boosts. But what is Boost really?
Simon Bus and Hikmet Sugoer from Turnschuh.tv took a trip to Herzogenaurach, Germany, to adidas' global HQ and spoke to people from the brand and BASF, the company responsible for inventing Boost.
The little particles that make up Boost are more interesting that one would think, and the company didn't know what to do with them at first. Luckily everything was figured out, and we can now enjoy the Ultra Boost and more.
Watch the video to get the full scoop.