In case you fell asleep this afternoon or were too busy watching football, Drake and Future released their collaborative mixtape, What a Time to Be Alive. With Drake's recent relationship with Jordan Brand — in which he recently released an "OVO" Air Jordan X and teased two Air Jordan VIIIs — sneaker people were wondering if he'd make a reference to the company, and he did.

On the song "Jumpman," Drake and Future go back and forth making basketball references, and Drake even raps, "Jumpman, Jumpman, they gave me my own collection."

Even Jordan Brand made a note of this on Twitter.

Listen to the music on iTunes here.