There’s a strong chance that someone won’t visit Flimby, Cumbria, in their lifetime. Tucked away in Northern England, the town boasts a population of 1,700, endless pastures of sheep and wind turbines, and narrow roads that wind to a New Balance factory that’s manufacturing the highest-quality athletic sneakers in Europe. It’s a cool day in August—the temperature doesn’t creep much above 60 degrees—and they’re celebrating something close to those who work in the factory and all across England: trainers and ale, real ale to be exact.

The New Balance sneakers that bear the “Made in England” label across the tongue have long been a testament to the brand’s dedication to keep production in the UK, along with being some of the most sought-after models in existence. This time New Balance has used the CT300, 576, and 1500 to celebrate pub culture, which are made to represent three different British-style beers: a golden pale, stout, and an amber red ale. All three sneakers, in fact, have “Brewed in England” across their tongue labels.