Adidas is playing no games to become the biggest sportswear company and its latest action proves just that. On Wednesday, adidas filed a federal lawsuit against Forever 21 for counterfeiting and violating trademark laws.
The premise of the case is the brand’s three stripes which, according to KOIN 6 News, “For decades, adidas has manufactured, sold, and promoted apparel and footwear bearing its famous and distinctive Three-Stripe trademark.”
According to the lawsuit, “Defendants [Forever 21] are designing, sourcing, manufacturing, disturbing, marketing, promoting, offering for sale, and/or selling apparel bearing identical and/or confusingly similar imitations of Adidas’ Three-Strip Mark.”
The stripes in question can be seen on Ninja Turtles and Looney Tunes apparel, that are definitely not manufactured or in any way affiliated with adidas.
This is not the first time an apparel company has hijacked designs from adidas, with Bershka copying the Y-3 Qasa High and Yeezy 750 Boosts.
Follow this story as it develops.