Adidas is really out here trying to fuck up our commas. The company has clearly learned that it should just put Primeknit on everything and, just like that, everybody in their right mind will cop. Which must be why it officially announced the new Primeknit Superstars this morning via the timeline. These are some of the cleanest and meanest Superstars in recent memory, easily setting the classic sneaker for a second renaissance. The Primeknit iterations of the Stan Smiths sold out like gangbusters and these, in my humble opinion, are better. Even though the chunkier shell toe style feels a little out of place adjacent to the sleek, updated knitted upper, it all still works surprisingly well. I'm just waiting for Adidas to try a Primeknit look on a sneaker completely incapable of supporting it. Like, what if they tried to throw it on the Crazy 1? Shit would come out looking like a floppy ass sock or something. Whatever. Listen, I'm in favor of dropping Primeknit on everything and seeing what happens. These hit Adidas Consortium accounts on August 1st and will probably be in the neighborhood of $140 or so. You can quote me on that. I'm a scientist.
