We've learned exclusively that Wale will be the next big collaborator to work with retail chain Villa.
While specifics of what the exact partnership entails is unknown, we do know that the first slated release from the series will happen on July 4. When asked why he wanted to work with Villa, Wale said "The partnership made sense. Villa has a track record of working with brands to curate some of the best collaborations."
As most Wale fans would know, the rapper is a huge sneakerhead and has equally impressive taste in clothes so the collaboration with Villa is a great fit.
And while the product may be what people are excited about, it's what he wants out of the partnership that really stands out. "The goal of the VILLA partnership is to make meaningful contributions to our culture. Expect to see innovation and dope collaborations. We're also exploring ways to leverage our combined resources to empower our communities with opportunities," said Wale.
Now that's a message we're willing to get down with. Stay tuned for more information on the specifics of the collaboration.
UPDATE (June 18, 10:38 a.m.):
The Wale x VILLA x ASICS Gel-Lyte III will be sold only at VILLA stores and online. The retail price is $160 and the release date is June 26, 2015. Men's and Grade School sizes will both be available.
UPDATE (June 4, 2015, 1:40 p.m.):
A first image has surfaced, and it's a Gel-Lyte III. The name, "Bottle Rocket," implies a Fourth of July or summer theme. The release date is June 26.
UPDATE (June 8, 2015, 1:35 p.m.):
Wale just premiered the music video for "The Matrimony" featuring Usher, and towards the end of the clip we get our first look at the full sneaker. With a black base throughout and alternating red, white, and blue accents, these definitely have a festive Indepence Day vibe.