No one needs to be reminded of the World Cup that tore through the summer last year. The excitement lasted for weeks, and included more than a few heartpounding and exciting games. The less publicized, but equally exciting Womens World Cup is currently going on in Canada right now and sneaker shop Livestock is getting in on the action.

Most of this month, Nike has taken over the Vancouver Chinatown location (145 East Pender), as well as an adjacent pop-up shop dedicated to celebrating the championship. Throughout the entire tournament games are streaming on screen, as well as design elements inspired by the sport.

The highlight of the experience is that customers are able to buy apparel or sneakers and after a 1-on-1 with a Nike designer, they can get their purchases customized to their aesthetic specifications, including laser etching of custom designs. The Nike iD staff on site were flown in from Oregon just for the event.

The shop opened today and will remain open through the duration of the games.





[via deadstock.ca]