A savvy consumer is consistently on the lookout for something new. For sneaker fanatics, that often means searching out new brands they've never experienced before. The latest label to receive some love is Karhu, a Finnish brand that has collaborations with Concepts and Sneakersnstuff and just retroed the Aria 95, a '90s runner.
We've seen serious interest in the Aria, mainly because it's been reproduced in era-appropriate colorways and the silhouette looks clean. For those uncertain on whether they want to wear Karhu or not, here's a reason to: The brand has a collaboration with Danish clothing company Le Fix.
The collection has a T-shirt, shorts, and a crewneck, and all they're all done in '90s colors: white, black, and pink. They're also very athletic, which speaks to not only the actual sneaker but Euro aesthetics, too.