With Greats’ introduction of the Royale, they were looking to disrupt the industry and change perceptions of value. All the Royales are handmade in Italy, much like many other higher priced brands, but because they don’t sell their shoes wholesale, they’re able to keep the price way down. That means the shoes are half the price as pairs from similar companies.
This week Greats has revamped their Royale sneaker for the summer in what they’re calling the “Royale 2.0.” The newest versions of the Royale include three new colorways and two reinvented classic colorways.
The Mono Cadet, Mono Cargo, and Mono Nimbust feature a singular colored upper with tonal laces, sole, and lining. Natural leather sockliners are the only break of color in these monochromatic shoes. The Blanco and Chocolate sneakers have been updated to a similar style, with fully leather uppers. The Blanco and Chocolate pairs each feature a white sole, making the Blanco a tonally white shoe and offering the Chocolate some bold contrast.
The Royale 2.0 will be made available to the public via Greats.com for $159, but anyone who signs up at greats.com gets early access.