Earlier this month, we previewed Big Sean's latest work with adidas on the ZX Flux, and now we're learning more about the concept behind the sneakers. It turns out, they're actually a part of a bigger effort to make a difference in Sean's hometown of Detroit as part of the #imaginedby program.
Returning to Cass Technical High School for the first time in years, Sean teamed up with adidas Originals to install a state-of-the-art studio for the school's music students. The studio adorned with a cloud-patterned mural, which ended up serving as the inspiration for the ZX Flux design, made on the mi ZX Flux app.
To create the print, adidas teamed up with a young graphic designer from Detroit named Ellen Rutt. Using a friend's photograph of clouds, Rutt added a pattern to keep things unique. "I just layered a geometric pattern (of my friend's photo) and played with foreground and background relationships as I'm interested in that," she said.
At the studio, the local kids can learn about the music industry and how to make music. We're hoping, though, that this sneaker actually hits retail instead of being a 1-of-1 creation.