BAIT and New Balance Have a Sneaker Collab for G.I. Joe Fans

Here are all the details on BAIT's upcoming collaboration with G.I. Joe and New Balance.

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Complex Original

Image via Complex Original

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When sneaker collaborations have more than two parties involved, it usually means that multiple boutiques worked with the brand to deliver a team effort (think the recent UNDFTD x Bape x adidas offering). This time around, BAIT and New Balance are bringing an unexpected partner to the table: G.I. Joe.

Known for being the first action figure of its kind, G.I. Joe has become an American icon. Similarly, New Balance has developed a reputation as a heritage brand thanks to its U.S.A. manufacturing. BAIT is bringing the two entities together with this NB 710 "Roadblock" collab.

Inspired by G.I. Joe's Heavy Machine Gunner, Roadblock, these New Balances are built around an sand colored upper that makes use of both suede and ballistic nylon. A custom camo print has been lasered into the suede panels, while red, white, and blue accents solidify this as an unmistakably American affair. Details include three sets of speckled laces, a leather lining, G.I. Joe lace locks, and a custom insole.

These will be rolling in to battle on June 20 with a retail price of $120 at each of BAIT's five locations as well as online.

UPDATE (June 11, 2015, 12:20 p.m.):

It looks like Roadblock isn't the only G.I. Joe character that will be getting his very own New Balance, because BAIT just dropped off photos of these "Cobra Commander" 574s.

Inspired by the most ruthless villain on the series, these "Cobra Commander" New Balances make use of a navy and red palette complete with a scale-like texture thoughout the overlays. These are set to drop alongside the "Roadblock" 710s on June 20 for $140.












 

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