While the name Shane Griffin may not immediately ring a bell to the average sneakerhead, he's the man responsible for one of Nike's biggest product rollouts in recent memory. Nah, scratch that — one of the biggest ever.
Sneaker News recently sat down with Griffin, an NYC-based designer, who detailed his role in creating graphics for the launch of Nike's infamous Air Yeezy 2 "Red October." "Everybody has a job that people know them for, and that is probably mine. I experimented with about 50 different style frames for the campaign, and I was pumped for their release," Griffin told Sneaker News. Then, Ye's much-publicized fallout with Nike went down and it started to look like the "Red Octobers" might get scrapped altogether.
"I thought they were never going to drop! About 3 months after I finished the images they popped up online. It was awesome to be able to show off the work," gushed Griffin. Still, despite playing a major part in the release, Griffin has yet to receive a pair of Red Octobers for his troubles.
And the Yeezys aren't the only major project he's worked on. Griffin also created imagery for the massively hyped Kobe X HTM collection. "The objects you see in the campaign represent Kobe Bryant’s ruthless precision, traction, and tactical brilliance... I worked closely with photographer Sun Lee to discuss matching the shoe lighting with the CGI backgrounds, making sure they integrated perfectly," he explained.
Check out some of Griffin's projects below and head over to Sneaker News to read the entire interview.
[via Sneaker News]