Last night saw the launch of the adidas Originals x Pharrell Williams Supercolor Superstar collection, and it's safe to say, it was one hell of a party. The location was perfect; the Hackney West Reservoir was the perfect backdrop for the light displays, and the floating stage made Koreless' performance something very special. More than 200 people attended the event, decked out in their finest three striped apparel and sneakers, and chose their colour to help light up london.
We were on hand to capture the highlights of the event, including the Complex UK video wall, created in collaboration with artist Daniel Swan, so scroll to see the highlights of the evening.
1. The Complex UK Video Wall and Photo Booth
The video wall was legit mesmerising. All rendered graphics and internet-art inspirations, our boy Daniel Swan's work was interspersed with footage from the drones that were flying around the venue on the night.
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7. The Supercolor Wheel and the Sneaker Tree
Knowing that there are fifty colours in the Supercolor collection is completely different to seeing all fifty colours side by side. By the end of the night, the display was being signed by all the attendees, and the sneaker tree was being photographed by just about everyone, too.
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18. The Koreless Performance and Light Show
Koreless pulled an amazing set of atmospheric and kind of ethereal music out of the bag on the night, which was paired with an absolutely mindblowing light show. Not to mention that the stage was floating on the reservoir. It was sick. There was even an appearance from a drone.
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23. Attendees Stepped Out in Their Three Stripes Alphets
There's not really much more to this than it explains in the headline. But, there might be some recognisable faces in here, if you look closely.
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