ASICS has another collaboration on deck and this time they're teaming up with Swiss retailer, Titolo.
Sporting the name "Papercut," the collabo is featured on the GEL-Lyte III and was made to commemorate the shop's 25 years in business. While most folks relate Titolo to its Switzerland roots, its Zurich location in Germany that also served as an imporatnt inspiration for this project. Consisting of a "Bred" colorway, Titolo also makes use of a graphic print along ASICS' signature stripes as well as the tongue. A full perspective of the print can be seen on the footbed as it showcases the "Scherenschnitt" - Switzerland's iconic art form of papercut silhouettes - which is representative of the Zurich shop's s ceiling. In addition, silhouetted profiles of a man and woman are featured on the back heels.
Slated to drop in a few weeks on March 28, you'll want to make sure you set your reminders if you plan on adding these to your collection.
It all began in 1996, when Titolo opened their first store in Berne - the capital city of Switzerland. Same as ASICS Tiger, Titolo look back on a deep history in sports. Their passion for retail and sneakers is endless. „For our take on the GEL-LYTE III we took inspiration from our ‚Scherenschnitt‘ represented on the ceiling of our Titolo Zurich store.“ The ‚Scherenschnitt‘ (engl. papercut) is among Switzerland’s most iconic traditional precision craftworks, produced from scissors and paper. „This is what you get when you take a Japanese product and add Swiss heritage to it. We believe the fusion works perfectly well.“ Titolo x ASICS Tiger GEL-LYTE III "Papercut"
A photo posted by Titolo (@titoloshop) on Mar 14, 2015 at 9:58am PDT
A photo posted by Titolo (@titoloshop) on Mar 14, 2015 at 7:06am PDT
[via Titolo's Instagram]