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K-Swiss may not be the most prevalent brand in your rotation, but it's looking to change that through a new partnership with DJ and music producer Diplo.
Dubbed "The Board," the partnership between K-Swiss and Diplo is far more than just another celebrity sneaker endorsement. Instead of relying on star power alone, The Board will accept applications from creatives and influencers around the world, with 100 lucky applicants getting the chance to work directly with Diplo and K-Swiss. The end goal is to bring the brand back to its glory days within the next calendar year.
That's no small feat, but from the looks of things, K-Swiss is already taking the right steps to establish prominence in today's social media and Internet dominated market. If you think you've got the ideas that can help bring K-Swiss back to the forefront, head over to The Board application page now. Entires will close on April 30.