Lining up for sneakers isn't anything new, but you know the hype is way too real when a grade school-sized sneaker attracts this much attention.

According to WKRG, more than 100 people lined up this morning at Bell-Air Mall in Mobile, Ala. for a chance to get their hands on—get this—the "Fruity Pebbles" Nike Air Foamposite One. Not Supreme Foams. Not "Tianjin" Foams. And not "Galaxy" Foams. A grade school sneaker nicknamed after a cereal caused grown men and women to line up at a Kid's Foot Locker on a random Wednesday morning.

Lol wut?

But in all seriousness, despite the massive amount of people, there were no issues reported and the release went smoothly. Unfortunately that's something we still have to applaud in sneaker culture today.

[via WKRG]