Ronnie Fieg has long established himself as one of the culture's pioneering creatives. While the designer and businessman has already conquered his hometown of New York City with two successful Kith storefronts, he's constantly trying to expand his brand. And he's not just doing it with product—he's doing it with full-fledged experiences.
In 2013, he brought Kith to Miami for the East Coast Project in collaboration with ASICS. Last year, he went international, heading to Paris with his project with Puma, Coat of Arms. And just a few months after, he took over Brazil's São Paulo for his Kith Football Equipment launch with ASICS during the World Cup.
The man stays on his grind, and his next order of business is taking over California. In two weeks, Kith will be setting up shop in Venice Beach for the West Coast Project, and Fieg is doing it major.
In an interview with Infinite Legroom, he revealed that his Coat of Arms pop-up has been the standout, but has huge expectations for his Southern California space, saying it will be "the best by far."
Unlike his previous pop-up stores, after the West Coast Project is over, he says the spot will be transformed into a Kith store. "It’s conceptual for our WCP project, but it’s also going to be there for a month," Fieg said. "Even after the project it will be there as a KITH store. We’re pretty excited about that."
Mark your calendar for February 20, and stay alert for more details on his forthcoming pop-up.
[via Infinite Legroom]
