Ronnie Fieg is doing it big for his latest ASICS collaboration, and we've got all the details you need to know.
After setting his sights on Miami in 2013 with the "ECP," Fieg and Kith are at it again with this year's West Coast Project. The concept is based around Kith's coast-to-coast reach, using the Atlantic and Pacific Oceans as color inspiration. Inside, you'll find an area sectioned off into Atlantic navy and Pacific light blue, complete with a symmetrical split that mimics wave structures. To cap off the ambiance, Kith has installed mirrors that reflect the floor's colors for a unique shopping experience that will have you feeling like you're submerged, but without the seasickness.
We've also learned more about the collection itself, which will include the introduction of the ASICS Gel Sight decked out in the aforementioned Navy/Light Blue color palette. Of course, a Ronnie Fieg capsule wouldn't be complete without the apparel to match, and you can expect Kith Classics as well as collabs with L.A.'s Stampd and Stance Socks.
The Kith West Coast Project opens its doors on February 20 at Abbott Kinney in Venice, Calif. and will eventually serve as Kith's Los Angeles storefront.
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