Kanye West just hit the stage at the 57th Grammys to perform in his first sneaker collaboration with adidas.
It's been a long time coming, but it was just Friday night that the adidas Yeezy 750 Boost was finally revealed through photos posted by Ibn Jasper, Ye's longtime friend and barber. The Yeezy Boost was then spotted on Kanye for the first time this weekend as he was attending Roc Nation's annual Pre-Grammy brunch.
After months of speculation and false photo leaks of the sneaker, we learned that Kanye is debuting his adidas collection at New York Fashion Week on Thursday, February 12, on the same day that adidas released their new sneaker reservation app, titled "Confirmed." Kanye's decision to debut his adidas Yeezy Boosts at the biggest musical stage in the world makes a lot of sense.
If you recall, this is Kanye's first performance at the Grammy Awards in six years. Stay tuned for more information and photos.
UPDATE (Sunday, February 8, 11:10PM):
adidas officially announces the Yeezy 750 Boost via social media: