Concepts always goes the extra mile when it comes to sneaker collaborations. Tomorrow, the premier store will be releasing its latest project, the New Balance 997 "Luxury Goods." Inspired by the world of high-end fashion, the sneaker's theme spills over on to the retail side with a special installation inside of its New York pop-up store.
Recall that the space was transformed just one week ago into a makeshift trap house for Concepts' collaboration with ASICS.
The new location, which opened last November with the New Balance 997 "Rosé," has a luxe vibe to it. There's an Hermes-inspired mosaic of tiles, floral arraignments, and orange decor to match the sneaker's premium pig suede.
If you're in the NYC area, make sure to pay the Concepts pop-up store a visit at 225 Hudson Street. The sneakers will also be made available at Concepts Cambridge and online.