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Unless you give zero fucks about shoes, then you've all seen the sneaker world's exhaustive coverage of all things adidas Yeezy Boost related.
And it's not about to stop anytime soon. By now we should all be familiar with what a pristine pair of Kanye's latest signature sneaker looks like. Official product shots, videos, and our own editorial images have helped drive the consumer hype and made having the shoe one of sneakerheads' primary reasons for living in 2015. Well, how about we take a look at what a worn and partied-in pair looks like. Courtesy of Juice Rodriguez, a national retail marketing specialist for adidas Originals U.S., we get a look at what could be the first "beat" pair of Yeezy Boosts.
The condition of the shoes, which he wore to adidas' All-Star Weekend party, should come as no surprise to those familiar with Juice. Just taking a look through his Instagram, you'll quickly learn he wears his kicks hard and that he's not about that "duck walking" or "tip toe wing" life. "I do this to all my shoes. My Pusha-Ts are already destroyed. The tab is already ripping off the back on those," said Juice when asked about the state of his his Yeezy Boosts. "Shoes are meant to be worn and I wear my pairs to death... The right [Yeezy] is really bad… It’s like oil stains,” he said with a laugh.
With Rodriguez's track record of wrecking kicks, he might just want to reference our article, "The Zen of Cleaning Sneakers."
A photo posted by Juice Rodriguez (@juice7185) on Feb 14, 2015 at 6:56am PST
[via juice7185's Instagram]