New Balance have been building up to the release of the C-Series with teasers for a while now, and finally the entire series of classic New Balance sneakers (reinterpreted to suit the lifestyle of a part-time cyclist) can be seen in the above video. Officially launching on January 22, the series has been created in association with Tokyo Bike, a London cycling store. 

From the video, we can see numerous silhouettes and colourways, all featuring design details suited to cycling, such as the flashes of 3M to keep riders visible at night, pockets in the tongue to keep laces out of the way, and even the reflective 'N' logo.

Check out the video above, and hold tight for the launch of the C-series at selected stockists like Size?.