Consider this Daylight Savings time for sneaker enthusiasts, as you'll be able to sleep a little later now that major retailers like Finish Line, Foot Locker and Eastbay are following Nike's lead by moving their sneaker launches to 10 am EST/ 7 am PST.
The practice will go into effect on January 3, meaning that if you were planning on grabbing a pair Jordan Melo M11s at launch time, you'll have to wait to do so until 10 am. Also changing will be Champs Sports launch times for Nike and Jordan products, which will also be moved to 10 am EST/ 7 am PST. If you ever wanted to know just how strong Nike's influence is on the sneaker game, look no farther than this string of announcements from the major sneaker retailers.
Of course, sneaker aficionados' all across Twitter had to add their two cents to the announcement, so we've rounded up a few of our favorite reactions below.
@nikestore thank you from Hawaii. — Mike S (@msakatakasm) December 29, 2014
@FinishLine what's the difference your servers still are bad so it still will be ppl not getting threw and bots will just change there time
— Nenyo Beatz (@NenyoBeatz) December 29, 2014
Wowwwww as soon as my work hours switch Smfh "@FinishLine: Beginning Saturday, 1/3, release date launches will move to 10am EST / 7am PST.” — jeremy hahn (@_jhahn12) December 29, 2014
@nikestore Thanks bae. The extra two hours will give my clicking finger strength.
— B.Gates (@BGatesTweeeets) December 29, 2014
