Pusha T incorporated his signature cocaine-fueled raps onto his first-ever sneaker collaboration with adidas, which released just yesterday and quickly sold out. The result was a dope pair of the EQT Running Guidance '93 laced with an off-white upper, cracked Italian leather, and fish scale paneling. But the opportunity to create a sneaker that truly represented Pusha T's identity and background didn't just stop with the sneaker itself.
adidas and King Push pulled out all the stops and really went all-out to make it a collaboration that was as genuine as everything that the Virginia rapper spits. The runners came packaged in an adidas-branded zip-loc bag with tissue paper that dons Pyrex's signature red measurement marks. The references are obvious and complement the entire collaboration perfectly. *Pusha T ad-lib.*
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[via blackoutcouture, richymon79, and revfresh2death]
