If you’re looking to rock them pairs that make you stand out in a crowd, turns out those Legend Blue 11s maybe weren’t for you.
Portland Business Journal is reporting that just under 500k pairs of the Legend Blues sold on December 20, in both Men’s and Kid’s sizes. All together that means that Nike, and Nike retailers, sold $81m worth of shoes in a mere 3 hours.
Before everyone loses their minds, it should be noted that these are net figures. That’s not a take home of $81m for Nike, instead that’s total of all pairs across the market from all stores. The profit for Nike is likely much less than half that amount.
Still, it’s a remarkable feat to sell a half million pairs of the same shoe to a community whose anthems include 2 Chainz’ “I’m Different.”