Instagram: @_modernfit 
Location: Los Angeles 

I believe it would be a positive change for Puma's image now that Rihanna is the creative director. Rihanna has created her own identity in the fashion industry, and being able to apply her fearless and recognizable style to women's training will definitely make her mark to Puma. Her persona alone will reflect the women's line with empowerment, purpose, and a unique sense of creativity.