Keep Doing Whatever it is You're Doing with Lionel Messi
Ever since lacing up his adizero F50 "Mirosar10" boots for the first time a few weeks ago, Lionel Messi has been on an absolute tear. For 2015, we suggest that adidas continues to supply Messi with whatever performance technology they are using in the "Mirosar10" cleats. After all, Messi does have some more records to break.
Capitalize on the Return to the NFL Gridiron
adidas influence can be seen throughout the college ranks, but in 2015 we'd love to see the Three Stripes expand its NFL offerings. While Nike may be the official outfitter of the NFL, adidas was able to strike a deal with the league allowing players to use cleats and gloves bearing the brand's logo. With stars like Robert Griffin III, Jimmy Graham, DeMarco Murray and Sammy Watkins on board, perhaps we cans see some signature cleats.
Sign a Signature Basketball Athlete That Isn't a Guard
With Derrick Rose, John Wall and Damian Lillard signed to deals, adidas is a little guard heavy when it comes to signature athletes (We didn't forget about you Dwight). With that being said we'd love to see a shift back to big men getting some signatures silhouettes. Perhaps adidas could swoop in and steal premier big men like Anthony Davis and DeMarcus Cousins from other brands with the promise of a signature sneaker? Even if they promote from in-house adidas has some serviceable big men in Joakim Noah and Kenneth Faried on its roster.
Continue to Put an Emphasis on Women's Wear
In 2014, we saw adidas completely redesign the Supernova Glide Boost 7 in order to better fit the female athlete. In 2015, we'd like to see adidas continue their efforts to cater to the female athlete. We saw Nike open up its first-ever women's only stores this past year, maybe adidas could do the same in the new year.
Put Boost Technology in as Many Shoes as Possible.
Simply speaking, adidas' Boost technology rocks. The Three Stripes' biggest hit in 2014 was undoubtedly the inclusion of its Boost technology in assorted running, basketball and training sneakers. In 2015, we want to see Boost included in as many sneakers and as many sports as possible. adidas already got off to a good start when they introduced Boost to baseball this past November. Hopefully that trend continues in 2015, as we can never get enough Boost.
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