A French artist is literally making sneakers more green.
Christophe Guinet's "Just Grow It!" project consists of Nike sneakers completely decked out in natural elements, like flowers, bark, and dirt. Each component is carefully sized and then glued on to an actual sneaker, serving as the silhouette's paneling. It's kind of like a Chia Pet, but way cooler and more organic.
Guinet's purpose behind the project goes deeper than creating something that just looks good.
“In these works, one can read a certain dichotomy between the marketing and media world in which we live and ethical values that are dear to me,” Guinet told Co.Design. “This is an invitation for all of us to contemplate, to rediscover the beauty of a single seed of a wild grass, the delicacy of a flower, or the smell of the foam.”