The holidays are the best time of the year for sneakerheads. But with that added emphasis comes pressure. Expectations. And sometimes the best way to stand out is to find that one color that really pops. In 2014, nothing is popping more than hyper jade.
Back in the summer of 2010, LeBron James left his hometown Cleveland Cavaliers, shocking the basketball world when he said he was going to take his talents to South Beach. The response was predictably laced with venom. Nike, as always, took advantage of that and built a sneaker that became a classic almost overnight. The Nike LeBron 8 “South Beach” wasn’t just iconic because it signaled a new chapter in The King’s career. It’s a memorable shoe because it introduced a storyline and color that are now synonymous with the sneaker industry. Four years later, if you’re a brand and you aren’t releasing South Beach-inspired shoes, you’re lagging behind.
Yet even before that, the similar-looking hyper jade was a colorway that inspired imitations. Unofficially debuting in 2005, the color forced everyone to take sides, while conversely forcing designers to add the color to their arsenal. It was shocking. It was different. It was unique.
In Nike’s Hyper Jade Collection in The Game Plan from Champs Sports, not only do you have a chance to wear one of the sneaker culture’s most notorious colors, you get to do it on three classic silhouettes. The Nike Air Max 90, Nike Roshe Run, and Nike Air Trainer SC High Sneakerboot are all here, all updated with a new look that’ll have everyone paying attention. Add in a seasonal snapback and knit hat, as well as some amazing Nike shirts, and it all makes the collection something that’ll be different in the sea of bad sweaters and sports coats.
Be the man. Cop the Hyper Jade Collection.
Check out the Champs Sports store locator to find your nearest retailer and cop the collection today. And to see more game, check out TheDrop365.com.