We've heard it all before: "If you can make it out here, you can make it anywhere," in reference to New York City. Well, it's true. Concepts, the renowned Cambridge, Mass. sneaker boutique, built its brand for 18 years before it decided to venture to the Big Apple. But its time is now.

Tomorrow, Saturday, November 8, will be the opening of Concepts' store located in Tribeca, and it's in conjunction with the launch of its "Rosé​" New Balance 997. The shop was built out to reflect the theme of the sneaker, and we caught up with Concepts' Buyer/Manager, Deon Point, to talk about what New Yorkers can expect from this space going forward.

To hear what you need to know about this new venture, and also what makes Concepts the best sneaker collaborator in the game right now, watch the video above.